Privacy Policy

Privacy Policy for Susanity and Services Provided By Susan T. Ouellette Live, Virtually, and In Person.

Effective Date: 11/1/2023

At Susanity I am committed to protecting your privacy and ensuring that your personal information is handled with care and in compliance with all applicable privacy laws. This Privacy Policy explains how we collect, use, and share your information, including data collected through Google Analytics, Google Ads, Meta Tracking, and other third-party tracking conducted through Event Brite and Mailchimp. For detailed information on how each of these platforms use your data and for opt out instructions please do a simple search on each of the platforms where you may be able to opt out at the discretion of each of the platforms themselves. Please note - I and we have no control over how each of the 3rd party platforms utilizes your information and any issues you may have with a 3rd party directly needs to be addressed with them, and not Susanity as those issues arise.

1. Information We Collect

1.1. Personal Information: We may collect personal information when you use our website, book appointments, or engage with our services. This information may include your name, contact details, and other information necessary for scheduling appointments and providing our services.

1.2. Google Analytics Tracking: Our website uses Google Analytics to collect non-personal information about your visit to our site. This includes information such as the pages you view, the time spent on each page, the operating system and browser you use, and your location. This data is collected using cookies and other tracking technologies.

1.3. Meta Tracking: We use the Facebook Pixel to track user interactions on our website, such as when you view a page or take specific actions like submitting a contact form. This helps us optimize our advertising efforts.

1.4. Mailchimp Tracking: If you subscribe to our newsletter or receive email communications from us, we may track your interactions with our emails through Mailchimp. This tracking includes email opens, clicks, and other engagement metrics.

1.5 Eventbrite Tracking: We use Eventbrite when promoting live events by Susan T Ouellette throughout the community. Eventbrite does store information when you create an account and sign up as a guest to purchase a ticket for one of my live events, and further empowers us to send you reminder emails leading up to and following each event.

2. How We Use Your Information

2.1. Appointment Booking and Service Delivery: We use your personal information to book appointments, provide you with massage therapy and wellness services, and manage your account.

2.2. Website Analytics: We use data collected through Google Analytics to analyze website traffic, improve user experience, and enhance our services.

2.3. Marketing and Advertising: Information collected through Meta’s Pixel helps us deliver targeted advertising and measure the effectiveness of our marketing campaigns.

2.4. Email Marketing: We use Mailchimp and Eventbrite to send newsletters and promotional emails to those who have opted in. Your interactions with our email content help us refine our email marketing strategy.

3. Data Sharing and Disclosure

3.1. Third-Party Services: We may share your data with third-party service providers such as Google Analytics, Google Ads, The Meta Pixel, Event Brite and Mailchimp to perform services on our behalf. These providers are contractually obligated to protect your data and are only permitted to use it for the specific services we request.

3.2. Legal Compliance: We may disclose your information if required to do so by law, or if we believe that such action is necessary to comply with legal requirements, protect our rights, or the safety of others.

4. Cookie Tracking and Consent

4.1. Cookies: We use cookies and similar tracking technologies to collect data for analytics and advertising. By using our website, you consent to the use of cookies in accordance with this policy.

4.2. Cookie Settings: You can adjust your browser settings to control cookies. Please note that disabling cookies may impact your experience on our website.

5. Your Privacy Choices

5.1. Opt-Out: You can opt-out of email marketing communications by following the instructions provided in our emails.

5.2. Access and Correction: You may request access to, correct, or update your personal information by contacting us and asking us to correct your information manually in the case of email marketing, or updating your contact information if you are an in person, or virtual client as the need arises.

6. Data Security

We take reasonable measures to safeguard your data. However, no data transmission or storage is completely secure. We cannot guarantee the security of your data, and you acknowledge the risks associated with data transmission over the internet.

7. Changes to Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on our website with the updated effective date.

8. Contact Information

If you have questions or concerns about this Privacy Policy or our data handling practices, please contact me.